Sales Firm
Zero to Closed
Your revenue has a ceiling. It's probably your calendar.
I build the sales engine that runs on your instinct, so you don't have to be in every call. Founder-led selling, turned into a repeatable revenue machine.
// $53M
Closed Revenue (8 Years)
// 64%
Avg. reduction in Time to Close (1 Year)
// 40%
LIFT IN CONTRACT VALUES (1 YEAR)
// 15+
Years in High-Ticket Sales
Where Are You?
Pick Your
Starting Line.
Who this is for
You're the solo founder still closing every deal.
Coaching
Starts at $5K/month
I do a full pipeline audit, take over your comms to get your deals closed, and review your sales calls with you.
Who this is for
You're at $1M–$3M ARR and hiring your first salesperson.
Get Organized
Starts at $10K/Month
I take what's in your head and put it on paper. Playbook, scripts, CRM, collateral, automations, and coaching your first reps to close like you so you stop losing deals to a messy pipeline.
Who this is for
You're past $3M and ready to step out of the closing seat.
Scale
Starts at $25K / month
I operate as your fractional CRO, audit your pricing and packages, hire and manage your team, and institutionalize the way you sell so the company stops depending on you.
Trusted by
Gatsby
Visor
PayPal
Uber
Plaud
Vanta
Ballast Books
Founders School
Axon
Chipotle
Athena
Pika
JETROGatsbyVisorPayPalUberPlaudVantaBallast BooksFounders SchoolAxonChipotleAthenaPikaJETROWhat Results Will Your Sales Team Achieve?
Bigger Deals,
Faster.
Sales is helping a prospect make a confident decision. Move everything out of their way, and they're comfortable spending more, faster. By the end of our engagement, you and your team will know how to:
Execute Elite Discovery
Listen "between the lines" to infer hidden truths that close deals fast.
Build Champions
Identify the personal incentives that turn stakeholders into internal advocates.
Master High-Velocity Systems
Use dogged organization and rigorous systems to keep every deal moving at peak momentum.
Close the "Impossible" Deals
Ask the hard questions that remove obstacles before they become stalls.
HOW CAN WE WORK TOGETHER?
Engagement Options
Coaching
Who this is for
You're the solo founder still closing every deal. You want to increase your close rate and deal size.
Starts at $5K/month
monthly retainer · no minimum
- Pipeline review & audit
- Call shadowing & review
- Email writing & review
- Objection handling
Get Organized
Who this is for
You're at $1M–$3M ARR and are hiring or hired your first salespeople. You need a system that lets someone else close like you.
Starts at $10K/Month
monthly retainer · 3-month minimum
INCLUDES EVERYTHING IN COACHING, PLUS:
- Systems audit
- 1:1 tactical coaching
- Email templates
- Cadence coaching
- ICP & buyer persona mapping
- Sales automations
- CRM buildout / overhaul
- Story bank building
- Case study templates
- Call scripts
- Sales collateral
- Scalable & repeatable systems
Scale
Who this is for
You're past $3M and ready to step out of the closing seat. You need a functioning sales org.
Starts at $25K / month
custom engagement · 6-month minimum
INCLUDES EVERYTHING IN COACHING AND GET ORGANIZED, PLUS:
- Pricing & packages advisory
- Partnership programs
- Referral programs
- Talent scouting
Your Network Multiplier
If I can't do it,
I know someone
who can.
I'm a SuperConnector. When your business needs something outside of sales, I'll point you to people I trust: incorporation specialists, lead gen partners, tax and bookkeeping firms, course-building experts, and deep systems automation/operations operators.
You get one point of accountability, plus a curated network that keeps every other part of your company moving.
The Cost of Doing Nothing
Every Month
You Wait Costs
You Money.
Most teams don't realize how much revenue is quietly leaking from their pipeline. Here's what a slow, unoptimized sales cycle actually costs a business doing $1M–$5M in annual revenue.
$800K+
Lost annually
A sales cycle that's 60 days when it should be 30 means you're leaving at least one full pipeline rotation, and every deal in it, on the table each year.
53%
Of deals die in follow-up
Without a structured cadence and compelling collateral, more than half of qualified opportunities go dark after the first proposal. That's revenue you already earned, and then gave back.
3–5×
Pricing gap
Teams without proper packaging and positioning consistently undercharge by 3–5× compared to competitors with structured, outcome-based offers. The work is the same, the framing isn't.
Immediate ROI
My clients typically see the full return on their engagement within the first 30 days, through shortened cycles, larger deal sizes, and deals that would've otherwise gone dark. The question isn't whether you can afford to invest. It's how much longer you can afford not to.
Close the Gap. Book a Call.TESTIMONIALS
The
Receipts.
Don't take it from me; take it from the people I've worked with.
Rikki is hands down the best salesperson I've ever met. I first encountered Rikki when she sold me on the idea of turning my little notion of maybe writing a book into a full-fledged commitment to the entire process. Rikki's approach is purposeful, real, and deeply rooted in genuine connection. I felt an immediate sense of trust and clarity through her direct yet engaging sales process.
When my book grew into its own course and consulting program, I knew Rikki was the perfect person to train my sales team. She worked closely with Christina, my lead salesperson, and provided a tailored, hands-on approach that elevated Christina's skills instantly. Thanks to Rikki's guidance, Christina began closing more deals and driving meaningful growth using a very human, connection-driven sales method that Rikki is best in class at both practicing and teaching.
Rikki leaves a lasting impression long after the deal is done because she operates at an entirely different level of professionalism. Her clear communication and diligent follow-up remove all the friction from the buying process. I highly recommend Rikki to any founder or team looking to elevate their sales strategy and close bigger deals.
Working with Rikki made a tremendous difference in planning and launching. This project was deeply personal to me, and she brought the rare combination of strategic clarity, exceptional execution, and genuine care that helped turn an emotional process into a successful launch. I am incredibly grateful for her partnership and would confidently recommend Rikki to anyone looking for someone who can bring both heart and results to meaningful work.
Rikki possesses a rare, intuitive grasp of buyer psychology that goes beyond standard sales tactics. She has an exceptional ability to listen between the lines, uncover the hidden incentives driving a prospect's decision, and translate that into closed revenue. If you want a sales architect who understands human behavior and builds systems that actually convert, Rikki is in a league of her own.
Eric Jorgenson
CEO at Scribe Media, Author of The Almanack of Naval Ravikant, The Anthology of Balaji, and The Book of Elon Musk
Rikki is one of the top 5 people I've worked with in my entire career. She's driven, professional, organized, intuitive, thoughtful, and smart. She "sees the court" in important and useful ways, both strategically and interpersonally. Rikki is a saleswoman with a motor AND integrity, a rare combination.
She returned to Scribe at one of our most challenging times and went all-out, putting her personal reputation on the line to help authors and her team rebuild.
I personally enjoyed every conversation with Rikki and felt lucky to work with her every day. If you get the chance to work with Rikki, don't hesitate for an instant. She's a true gem.
I have spent 37 years in sales. Selling, training salespeople, managing salespeople and running sales organizations. Rikki is a rock-star salesperson. She confidently asks the hardest direct questions in an encouraging and understanding manner. She helped me overcome my own barriers. I would hire Rikki immediately to help my sales process.
Tucker Max
4x NYT Best-Selling Author | Co-Founder of Scribe Media & Tell Your Story Memoir Academy
Rikki is my first, second and last call for all things sales. If you need people closed, she is your person.
Rikki was instrumental in guiding both me and her team. She is professional, attentive and experienced. My success would not have been the same without her.
Rikki is a total pro, she knows her business and knows people. She was a joy to work with and the final outcome was better than I had even expected!
AJ Bruno
Co-Founder & CEO at QuotaPath | Fixing Sales Compensation & Incentive Strategy for GTM Teams
If I could work with Rikki again, I'd do it 10x over. Never have I worked with someone that's so good at what they do that it forces you to watch in awe as they excel in their role.
Rikki joined TrendKite after the sales team had scaled to around 80 individual contributors and she quickly out-excelled all of her peers. It wasn't just her performance that stuck out to me, but her energy, the way she carries herself, and her maturity in every business conversation that was a rock for the team to emulate.
I enjoyed working with Rikki and was sad when she moved on as I knew I'd miss her presence sorely, and that's why I'd jump at the chance to work with her again.
Qualification
Apply to work with
Zero to Closed.
I take on a small number of founders each quarter. A few short questions so we can decide together if this is the right fit.
Meet the Founder
Rikki
Jump.
Yes, that's the real name on my birth certificate.
I run Zero to Closed from Austin, Texas. I came here for grad school at UT, then realized I belonged out in the world making money, not just spending it.
Built With Founders & CEOs
$53M in
Closed Revenue.
Over the last 15 years, I've spent my career sitting across the table from founders and CEOs, building a $53M track record of closed revenue across SaaS, media, and high-growth technology. I believe that if you're good at selling, you can sell anything.
Titans in the industry had been begging me to operate as a "hired gun" for years. I finally decided to take the leap and focus exclusively on what I love most: building elite sales teams, coaching founders to find the "Why," and closing complex deals at speed.
Informatica & TrendKite
I built my foundation sitting across the table from founders, CEOs, and senior executives in high-energy B2B sales, ranking as the #1 seller in my cohort and generating over 100 qualified enterprise opportunities.
Scribe Media
I spent 7 years partnering directly with founders and CEOs, from household names like Chris Voss and David Goggins to brands like UBS and Snowflake, to establish true thought leadership. I personally closed $48M in revenue before moving into leadership, building out our SDR function, and scaling our partnership program to 176 active ambassadors, adding $800K in monthly revenue opportunity.
LAUNCH
Alongside Jason Calacanis, I led all advertising sales for our media arm and program sponsorships, increasing sales by 50% YoY in my first year. I also served as a strategic advisor for our Founder Education and Accelerator programs, delivering tactical keynotes on founder-led sales, conducting live deal tear downs, and advising early-stage founders 1:1 on strategy to accelerate their active pipelines.
Outside of Work
Beyond
the Deal.
When I'm not building sales teams and pipelines, my husband and I are usually exploring. Combined, we've traveled to over 60 countries.
Locally, you can find us trying the best new food in Austin, having a drink on a patio, or finding a great hiking trail. I also love consuming all forms of media, give me every TV show, book, movie, and podcast.
Ultimately, I love to host and I love people. Human connection is the foundation of my life, and it's the exact reason I'm so effective at sales.
